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It only took a 17 Year old Ghanaian, who was frustrated and sick of how Africa is mainly portrayed by mainstream media, to decide to use the same social media to correct the way the media and the world entirely highlights more of the ugly bits and struggles of Africa and ignores the beauty and triumphs of the continent.

Because of this need to show the beauty of Africa Rachel on June 23 this year,  launched a campaign on Twitter to showcase Africa’s rich culture and natural beauty, with the hashtag #TheAfricaTheMediaNeverShowsYou.

In an email to Mashable Rachel wrote:

“I started this Campaign because I felt that it’s time the world knew the truth about Africans, to hear our stories and to see the Africa we know and see rather than what some/most media outlets show to them. Being in Ghana, and being an African as well, I know there is so much more than the poverty, ethnic wars, and the disease. The world deserves to know there is something behind that,”

The campaign has been very successful with estimates of over 50 000 images under the hashtag #TheAfricaTheMediaNeverShowsYou. The Twitter campaign, has since spread to Instagram as well.

SEE some of the Pictures & tweets below…

Enthusiastic about fostering the initiative of contributing to a good cause for children? Why not join the #CHILDHERO movement!

To partner with Peregrine Reads on this initiative or to share your ideas, kindly send a mail to Your suggestions are highly welcome and appreciated!


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