It only took a 17 Year old Ghanaian, who was frustrated and sick of how Africa is mainly portrayed by mainstream media, to decide to use the same social media to correct the way the media and the world entirely highlights more of the ugly bits and struggles of Africa and ignores the beauty and triumphs of the continent.
Because of this need to show the beauty of Africa Rachel on June 23 this year, launched a campaign on Twitter to showcase Africa’s rich culture and natural beauty, with the hashtag #TheAfricaTheMediaNeverShowsYou.
In an email to Mashable Rachel wrote:
“I started this Campaign because I felt that it’s time the world knew the truth about Africans, to hear our stories and to see the Africa we know and see rather than what some/most media outlets show to them. Being in Ghana, and being an African as well, I know there is so much more than the poverty, ethnic wars, and the disease. The world deserves to know there is something behind that,”
The campaign has been very successful with estimates of over 50 000 images under the hashtag #TheAfricaTheMediaNeverShowsYou. The Twitter campaign, has since spread to Instagram as well.
SEE some of the Pictures & tweets below…
— The Designers Studio (@FashionKE) September 16, 2015
— Andrea Bomo (@AndreaBomo) September 10, 2015
— Libin Dhiin (@Libin_Dhiin) June 25, 2015
— Black Queen (@MyFreedom93) September 7, 2015
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